Just when you thought you had LinkedIn figured out …

LinkedIn is launching a new video feature called Cover Story; a tool that lets you personalise your first impression.

Shoot your LinkedIn cover story

Why should you use the new feature Cover Story?

  • 80% of hiring managers believe seeing a pre-recorded video of a job seeker is useful.
  • The feature has been introduced to increase engagement between connections and give you the opportunity to customise your first impressions on your connections and those you wish to engage with eg recruiters and hiring managers.

How does it work?

  • Think of it like a virtual pitch where you record yourself demonstrating your value proposition.
  • Once saved, an orange ring will appear around your Profile photo, indicating that you have a Cover Story.
  • Connections can click on your profile picture to view the pre-recorded video. A preview of the video will auto-play silently within your photo frame.

What is Cover Story?

  • An introductory video that people can view when they click on your Profile photo.

LinkedIn’s latest announcement comes as they attempt to keep up with the innovations other social media platforms are introducing.  If you are familiar with Instagram, just think Instagram stories for professional networks. LinkedIn have re-imagined how you can bring your professional story to life on LinkedIn and are introducing tools to help you create a more expressive and inclusive Profile.

Let’s shoot your first cover story:

  1. Do a practice take first – check lighting, camera height, and sound first:
    1. Use natural light where possible and ensure light source is behind the camera.
    2. Ensure that your camera is level with your face.
    3. Check sound quality and ensure there is no background noise.
  2. Use a loose script and keep it natural:
    1. Plan what you are going to say first, you only get one shot at a first impression so make it count.
    2. Post notes around the camera for prompts.
  3. Make it relatable:
    1. The most engaging content on LinkedIn are posts, which others can relate to. The same goes for cover stories.
  4. Keep it current:
    1. Talk about your relevant experience for today and tomorrow’s challenges.
  5. Avoid cliches!
    1. You know the ones: team player, detail-orientated, self-motivated, go-getter, responsible for.
    2. Just don’t do it.

Further to Career Stories, keep an eye out for a further announcement on their next feature Creator Mode.

Good luck and take care,

Dave Crumby


Sheffield Talent Solutions

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