Yesterday, I read that Google received 3.3 million job applications in 2019, up from 2.8 million applications in 2018. That is over 50000 applications per week or 6 applications every minute of the year.
You know what makes that statistic even more intimidating; only around 0.2 percent of those applicants are hired.
How can a company attract such interest and how does one go about applying for a job in a company that attracts literally millions of job seekers a year?
So, I did what any effective job seeker would do and researched the company.
Most companies protect (guard) their recruitment practices. Getting information or feedback is often more challenging than getting a straight answer from a UK politician.
Typically, you need to research multiple websites, social media platforms, and reach out to current and past employees to find out about a company.
Researching Google was easy.
I googled “google careers” and got everything I needed to know … crazy right?
Google has created a roadmap of your journey as an applicant with you at the driver’s seat.
A fresh approach:
Google’s employer branding has put the job seeker’s journey at the centre of their model:
It’s one app away from being the Uber Eats of the recruitment world where you receive live updates on your application status.
Does someone finally understand the struggles and frustrations every job searcher goes through when looking for a new opportunity?
Maybe they are trying to limit the number of applications they receive by giving as much information from the start. Or maybe they are giving you the information so that you can make the best decision for your career and only apply for roles, which are in-line with your career path and goals.
Apply the Google approach to your job search:
Use these takeaways to go from the 3 million that apply every year to the .2% that are successfully hired.
Founder at Sheffield Talent Solutions
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